Affiliate Partners

Join our affiliate programme and partner with Virtual City to monetise your audience. We work with publishers, streamers, affiliates and marketing partners across the United Kingdom to deliver a straightforward, compliant route into online casino traffic. We focus on clear terms, reliable reporting and practical support so partners can grow revenue without unnecessary complexity.

Programme purpose

Our affiliate programme exists to build long-term, mutually beneficial relationships. We want to help partners convert their audiences into active players while protecting player safety and meeting regulatory standards. Whether you run a site, a social channel or a community, we provide the commercial framework to refer players in a transparent, compliant way.

Partnership benefits

We offer a simple onboarding process, UK-facing creatives and regular promotional materials to keep campaigns fresh. Partners gain access to a dedicated point of contact, marketing assets designed for desktop and mobile, and suggestions for performance optimisation. Payouts are processed in sterling and scheduled regularly to make cashflow planning easier for UK publishers.

Commission structure

Our commission plans are performance-based and flexible to suit different partner types. We agree commercial terms up front and document them clearly in the partner agreement. Payouts and reporting cycles are described in the contract and are designed to be predictable. Specific commission rates and payment options are set individually during recruitment, so please get in touch to discuss the model that fits your traffic.

Tracking and reporting transparency

We provide partners with access to a reporting portal that shows clicks, registrations and conversions, along with the status of referred players. Reports are designed to be clear and actionable so you can optimise campaigns quickly. All tracking follows privacy and regulatory requirements for the UK market.

Marketing tools and support

Partners can choose from a range of assets including banners, landing pages and deep links tailored for UK audiences and mobile users. We supply campaign guidance, example creatives and periodic updates on featured games and seasonal activity. Your affiliate manager will help with split-testing ideas and compliance-friendly messaging.

Long-term cooperation

We aim to build steady, sustainable partnerships. That means regular reviews, transparent invoicing and a commitment to responsible marketing. If you are interested in joining, contact our affiliate team at [email protected] and we will outline next steps, verification requirements and the joining process.